Using social media to help market your small business is a relatively new concept. While social media has been around for a while, it’s really been in the last couple of years that it’s taken off as a legitimate communication tool in the business world. And, like most relationships just starting out, your relationship with [...]
Read More dealing with criticism, effective marketing, social mediaLooking for a way to ramp up your entrepreneurial expertise? Take a cue from your kids and head back to school this fall. We don’t mean reading, writing, and arithmetic, but we do mean continuing your business education. Whether you are an experienced mompreneur or one just trying to find your footing, there are several [...]
Read More education, getting organized, running a business, trainingIf there is one area of business with the ability to speak volumes about your product or service, it’s marketing. Product development, pricing, customer distribution, promotions, and communication are all typically housed under the marketing umbrella which is why making the most of your marketing dollars is paramount as you start to gather mindshare for [...]
Read More branding, product positioning, target audienceWe’ve all heard of patents and trademarks. Many of us lump them together, not really distinguishing between the two, but knowing that both somehow legally protect our ideas or inventions. While at the base level this is true, there are many different reasons to file for a patent or trademark and each serves a different [...]
Read More intellectual property, patents, research, trademarksAssembly Lines; ATMs; Bifocal Lenses; Cameras; The Cotton Gin; Crayons; Drip Coffee; Light Bulbs; Paper; Personal Computers; Rubber Bands; Soap; Telephones; Tissues; The Wheel; Zippers. It’s hard to argue that these products are some of the greatest inventions of all time. We use them every day to make our lives easier, more productive, even a [...]
Read More invention, marketing your idea, resourcesJoin in the discussion on any of the following dates: March 6th – Getting Started June 5th – Social Media Sept 4th – Retail – How do I talk to these People? Dec 4th – Manufacturing / R&D Act quickly! These call-ins are limited to 10 participants. If you’d like to join please RSVP to [...]
Read More manufacturing, R&D, social media, Starting a Business, talking to retailers